Brand Thinking and Other Noble Pursuits is a book on arts and entertainment. It is written by Debbie Millman. She is an American author, curator, artist, educator, and designer. If you want to know more about the author then check out her audiobook: How to Think Like a Great Graphic Designer.
Nicole Valencia is the narrator of this book. It was a very weak and objectionable performance. She used a very annoying pitch for the characters which never helped the listeners at all.
We are not living on a planet that has well more than a hundred different brands of drinking bottled water. In the USA alone, there are as many as 45,000 shopping malls. When it comes to the customized beverage choices in the USA, then there are 19 million options for the same. Although is this all good or bad, the main question that arises here is that why we react in such a particular manner in the very first place. Why we all telegraph all of our affiliations with signs, symbols, and codes?
Brand Thinking and Other Noble Pursuits come with 20 special interviews. These interviews were conducted with the leading thinkers and designers in the field of branding. The interviews conducted also had the element of spirited views about why and how the people have branded this entire planet all around us.
If you are a marketing student or even a professional then this book will be an area tone for you for what it is. It talks about branding, thinking, and marketing topics. You will find this as a mini-course about the major concepts of business that we discussed here.